Co-Founder & Founding Engineer
Co-founded and led the development of KurlClub, a fitness and wellness platform focused on delivering a modern digital experience - owning end-to-end product development, frontend architecture, deployment, and technical decision-making.
- Architected and developed the platform with Next.js App Router, React.js, TypeScript and Tailwind CSS, leveraging SSR and SEO best practices for discoverability and performance.
- Built reusable UI components and a scalable frontend architecture to support future product growth.
- Implemented technical SEO - metadata optimization, structured content, sitemap generation and performance enhancements.
- Optimized Core Web Vitals, page load speed and mobile responsiveness for a better user experience.
- Managed deployments, version control and production releases with Vercel and GitHub, and integrated third-party services & APIs.
- Wrote component-level unit tests using Jest and React Testing Library for critical UI flows and reusable components.





